Contagious Confidence
A practical guide for leaders seeking to unlock team performance and reach ambitious goals

Available worldwide


Many of my coaching clients find themselves grappling with the challenge of delivering more and more impact, without additional people or resources. They face a critical leadership question: how to convert an ambitious agenda into reality without risking burnout for them or their team?
The solution is to unleash a confidence contagion.
Organisations run on confidence. When people’s self-belief matches their capability, they feel able to stretch themselves, taking on new challenges and extending their impact. Collective confidence enables teams to stride forward towards their goals, holding each other to high standards of collaboration and effectiveness.
Packed with insights, relatable stories and 50 practical tools, Contagious Confidence helps leaders build the kind of individual and collective confidence that fuels results.
Praise for
Contagious Confidence
“Contagious Confidence speaks to the real pressures of modern leadership. As a leader navigating constant change, I found Julie’s framework grounding and galvanizing. Its practical tools are immediately usable and genuinely transformative. With clarity and compassion, Julie shows how leaders unlock belief to build resilient, high-performing, brilliantly human teams.”
Sara Holt, Chief Marketing Officer, Center Parcs
“Julie is a confidence superspreader! Her enthusiasm leaped from the page, making me feel better about myself and the challenges I am facing. The stories and examples shed new light on my thinking patterns. Reading the book was like having a supportive companion alongside me.”
Greg Searle MBE, Speaker, coach, consultant and Olympic gold medallist
“What a gem! Contagious Confidence is a joy to read – rich stories, practical tips & tools, and several true light -bulb moments. Julie’s insights left me inspired and better equipped as a leader. A must-read for anyone committed to growing their impact”
Catherine Lentz, Former Chief Research, Innovation & Quality Officer, Pernod Ricard
“In today’s world being confident and building confident teams is a tough ask, so how timely it is for Julie to gift us a book that is savvy, grounded and engaging. A must read for leaders who want to unleash confidence and performance.”
Emmanuel Gobillot, Global leadership speaker and bestselling author.
“Contagious Confidence is an excellent coaching manual for leaders to master a crucial set of skills to make themselves and their teams more successful. Its power is in the ease of reading, real-life examples and practical tips for improvement. If you want to develop as a leader, you should have this book by your side.”
Colin Jones, Advisor & Investor at multiple businesses, former Chief Operating Officer at Sky UK
“If confidence is one of the key ingredients of success, Contagious Confidence offer leaders a practical tool kit. The book explores three areas: individual leadership, team empowerment, and collective confidence, with insights and advice on how we can all build the personal confidence to succeed.”
Jonathan Passmore, Henley Business School professor and Senior Vice President EZRA, award winning psychologist, master coach and author
“Contagious Confidence is more than just a book about confidence – it’s about how we relate to each other. It’s motivating, enlightening and everyone who reads this will be able to take practical things away. But even better than that, it’s a great reminder that success comes when we recognise that we are all connected – we’re all students and teachers at the same time, and when we change ourselves, we are each doing a little to help change the world too.”
Graham Allcott, Author, KIND: The Quiet Power of Kindness at Work and Founder, Think Productive
“Wow, how I wish I’d had this book when I stepped into my first big people leadership role. An outstanding blend of insightful emotional intelligence, clear practical advice and simple yet powerful exercises for self and team development. The humble tone, with lightness and humour, makes for a truly enjoyable read.”
Michelle Parczuk, Chief People Officer, Avon Cosmetics
“In a turbulent world we are hungry for the confidence to make a real difference and this book shows leaders how to meet that need. Based on solid research and real-world experience, and full of practical tools to help you to turn insight into action, Contagious Confidence is a very valuable read.”
Kathryn Bishop CBE FRSA, Associate Fellow at the Said Business School, University of Oxford.
“Julie has done it again! Contagious Confidence is packed with real stories that feel familiar and practical tools you’ll use immediately. It prompted genuine reflection and shifted my thinking in unexpected ways. Like having a trusted friend guide you forward.”
Rick Kershaw, Chief People Officer, loveholidays
“I devoured Contagious Confidence – with a highlighter! It sparked powerful reflection on my leadership, with many memorable and lasting takeaways. Inspiring, insightful and packed with practical ways to leverage confidence, this is a book I will keep within arm’s reach.”
Penny MacKintosh, Commercial Director, DASH Water
“Contagious Confidence is a powerful guide for leaders who want to deliver exceptional performance by building belief in themselves and in those around them. Julie explores the subtle, often invisible dynamics of confidence: how it ebbs and flows, how it spreads, and how easily it can be undermined. She then offers practical, actionable ways to strengthen confidence at both an individual and team level.”
Nigel Richardson, Chief Information & Digitisation Officer, Reckitt
“Contagious Confidence is an easy read that left me full of ideas that I am excited to try. I am certain the techniques will help to empower me and my teams to deliver better business results… and I will be watching for those saboteurs along the way!”
Bruce Condon, Finance Director and Executive Leadership Team, Weetabix Food Company.
“Contagious Confidence is an exceptionally accessible and practical read that offers thought-provoking insights for leaders at every stage of their journey. Its honest reflections and straightforward models, such as ‘taking the monkey’, make it an invaluable resource for anyone looking to enhance their leadership impact.”
Jane Burkitt, Chief Supply Officer, Alliance Pharmaceuticals
“The light-hearted tone of Contagious Confidence feels like advice from a best friend which makes even the more challenging topics feel approachable and engaging. It’s an easy-to-read and actionable guide with simple exercises that can be applied immediately with teams. Valuable insight for anyone looking to grow and develop as a leader.”
Katherine Hardwick, Group Insight Director, Samworth Brothers
“Julie takes the emotive subject of confidence and translates it into accessible language and practical tools. Peppered with thought provoking case studies and tips for learning application, Contagious Confidence is a brilliant leadership guide that can be revisited time and time again.”
Emma Vargas Brock, Director of Learning & Talent Management, Domino’s Pizza UK & Ireland
“This stunningly practical guide to fostering confidence in others through awareness of self should be read by leaders everywhere. The small but deliberate choices we make in our language and behaviours that can ignite purpose, potential and productivity in teams are beautifully brought to life in an insightful yet profoundly actionable way.”
Helen Beurier, Founder Humans at Work Ltd, former CPO of Newton Consulting and Zopa Bank
“A thought-provoking and engaging book that blends relevant insight with practical leadership tools. Grounded and credible, Julie offers leaders a straightforward way to spread confidence and drive results.”
Mark Perry, Director of Category & Brand Insight at a leading global beverage company
“In a very practical way Contagious Confidence guides you through building the magic around yourself and your teams that will achieve the next level of performance – confidence! A well-structured and usable guide to support the journey from self to collective confidence.”
Gary Horsfield, Chief Supply Chain Officer & Global Head of Shavers & Advanced Magnetic Industries, BIC
“Easy to read but full of substance. Even after years in leadership I was still having ‘aha’ moments. I came away with practical ideas I can use straight away – and the chapter summaries make it so easy to dip into that it’s one of the few business books I’ll keep taking off the shelf.”
Annie Neil, Global Marketing and Insights Director – English, Cambridge University Press & Assessment
